Weedmaps was established in 2008 with an aim to provide consumers safe, legal access to cannabis worldwide. According to the weed maps website, the company is striving to become a comprehensive marijuana platform as well as build technological solutions allowing them to comply with the regulations.
With a mission to “power a transparent and inclusive cannabis economy” is involved in advocacy, licensing, and providing accurate information about the plant.
How weedmap works?
Weedmap provides a consumer-facing interface to share information to consumers regarding cannabis products, online ordering, local retailers, brand listings. Weedmaps.com provides medical marijuana dispensaries (MMJ weedmaps) locations, menus, reviews, brands, and delivery services throughout the USA and Canada.
Overall, weedmaps Canada aims to facilitate the purchase of medical and recreational marijuana products. By providing useful information about different cannabis products and reviews on marijuana dispensaries, it assists cannabis consumers to make an informed decision.
In Canada, weed maps have set up dedicated pages for different cities such as weedmaps Toronto, weedmaps Montreal to cater to the pot needs of customers living in different geographic locations of Canada.
As legalization unfolds, the weedmaps grew rapidly and got an appreciation for its tech-bro culture. It was hailed as a success story both in the USA and Canada and the company has been labeled as ‘Yelp of pot’. Later, the company found itself at the center of several controversies that raised serious questions on its business practices.
The company is accused of benefitting from cannabis dispensaries having limited advertising options. The dispensaries that depend upon weedmap to get their word out have to pay as much $10,000 to earn a prominent place. Its exuberantly high rates earned it the name of ‘greed map’.
Several cannabis users express their dismay and disappointment that dispensaries at the top of the weedmap’s list have not earned their spot organically rather their position results purely from paid placement.
Playing with reviews
Even worst, weedmap is accused of deliberately playing with the customer reviews to keep only appreciative remarks. According to the users the company sometimes posts fake reviews as well. One user accused them of deleting his negative comment from their site.
Weedmaps deleted my honest and non-inflammatory review yesterday. I noticed they also deleted another review for the same dispensary that was equally critical. Time to start posting reviews here or find another App that does not “pay to play,” a user noted on Reddit.
In the USA market, the online weed listing company was accused of promoting unlicensed online dispensaries. Several of the cannabis legalization advocates believe that weedmap by preferring revenue is damaging the cannabis legalization process in the USA in long run.
Weedmaps have done a great job by connecting sellers and buyers. Their user interface and software solutions are providing cannabis businesses with much-needed support. Despite these plus points, there exist some grey areas.
The company is reportedly playing with reviews to create and maintain a false positive impression. The top sellers on the company’s online platform are not occupying the premium slots due to their quality of products or customer service.
The company charges exuberant sums of money from the online dispensaries to allot them prominent spots. With an exceptional focus on earning, the company has put the buyers’ interest at the backburner.